People say that by 2019, 80% of the content that will be consumed online will be video. So, what does this mean for written word? Is it going away? I tend to agree with the ones that say that it is not either or. Ann Handley says that written word is the backbone of the internet, because if you do video, you do text.
85% of the videos consumed on Facebook are played in silent mode, meaning that words continue to matter. We need to choose our words carefully before creating a video. The goal is always a clean communication. Video provides superior storytelling capabilities when the scripts and the video content produced are in sync.
Words can inform, attract attention and invoke emotion. Find the correct writer that will convey your marketing message, looking for that storytelling and social sensibility, while enjoying communicating your message.