A/B Testing: Purposes and Problems

A/B testing or split testing holds back a part of the audience to test how elements have effect on the audiences. In this type of testing, there are two versions of a piece of content and only one variable is changed, exposed to an audience with similar size. It has...

The Goal of Marketing

“The Ad that gets tangible results is the Ad that matters”. Us as marketers have the goal to meet our customer’s needs, always keeping in mind that just because a customer pays for something, doesn’t mean they need it. If we create an amazing marketing campaign, but...

Scientific Driven Campaigns

When thinking of using data to shape our campaigns, we need to deeply understand our target audience before the campaign is created. It is also important to understand what are the things that might resonate with them, is it messages, images, tonality? The art side of...