Metrics in Marketing

Metrics are the numbers that provide information about the performance of the business. They are needed when making decisions that will improve the use of resources and areas that are important for the company. Usually, there are three types of metrics: department,...

What is a Blitz?

A blitz is defined as an intensive campaign or attack. It is a short, intensive and focused marketing campaign for a product or business. Usually they happen for a very short period of time, sometimes before the launch of a new product or service, to create awareness...

The Right Product = The Right Message

A product is a good, service, experience or idea that serves the need of the customers, producing satisfaction and innovation while generating profit for the company. Products can be tangible or intangible, but they always have a value for the customer. They fall into...

Analyzing Your Market

Philip Kotler defines our responsibility as marketers as “create, communicate and deliver to a target market at a profit”, but how do we achieve this without knowing the situation where we are at? It is key to us to understand who we are, what our product is and to...