Data-Driven Digital Marketing

For a marketer, identity and identity information using 1st and 3rd party data to improve the customer’s journey should be the main focus. Marketers have to navigate a conglomerate environment to get their message to the consumer through digital marketing. Data-driven...

A New Era of Consumers

Marketing is adapting due to the fact that consumers are getting their message and feedback across social media loud and clear. For companies now, it is all about understanding the buyer’s journey for each group of customers and how marketing approaches can be...