Do’s and Don’ts of a Client Strategy Assignment

First of all, I want to share with the world something: I am 80% done with my master’s degree and I couldn’t be more excited!! This semester, as part of my Social Media Marketing class with Dr. Lin Humphrey, we had the task of crafting a Client Strategy for an...

The Importance of a Statement of Work

A statement of work can be defined as the document created by your company stating the key factors for the development of a marketing project. Here, clients and agencies create a foundation that will define the process of working together and will create a safety net...