A statement of work can be defined as the document created by your company stating the key factors for the development of a marketing project. Here, clients and agencies create a foundation that will define the process of working together and will create a safety net in their relationship when defending each party’s interests. This is the first thing to be signed, sealed and delivered before any work is put into motion. 

In this document you will find the purpose of the project and its overview, the services and deliverables, price and procedures for out of scope activities, terms and timeline, costs and payment terms, delivery and acceptance of the final product, and of course, signatures of the parties involved. Although we all wish and hope for a smooth relationship between the company and the clients, the truth is that each side might have a different perception of what needs to be presented, so this document is a great resource when aligning perspective in order to move forward with projects and deliverables.