All of us have seen on the news and social media the number of times companies as Facebook have invaded the consumers’ private information in order to get data and metrics to shift their budgets and efforts. In essence, the thought of using available data is not bad in and out of itself, however, the way we do it can determine if we are breaching private information or not.
There are three main points to follow when successfully capturing data:
- Be transparent about what data is being captured. Educate your consumer on what data will be captured and explain why you are capturing this data.
- Give your consumer control. Allow them to choose what information they want to share with you.
- Deliver value. Consumers will most likely share data if they know something will be given in return. Their information has a price and they are aware of it; however, it doesn’t mean necessarily that they want money in return.