The Importance of a Statement of Work

A statement of work can be defined as the document created by your company stating the key factors for the development of a marketing project. Here, clients and agencies create a foundation that will define the process of working together and will create a safety net...

Data-Driven Digital Marketing

For a marketer, identity and identity information using 1st and 3rd party data to improve the customer’s journey should be the main focus. Marketers have to navigate a conglomerate environment to get their message to the consumer through digital marketing. Data-driven...