Q&A with Christine Molinares

I want to share some of the insights Christine Molinares provided on our 15min interview conducted on June 26th, 2019. Christine is the Director of Content and Programming for UniMas, a Univision Communications, Inc. network and has been on the TV Industry for 20+...

Channels of Distribution

Channels of distribution can be defined as the processes and partners that move a product from the producer to the customer. To be successful, a channel must enhance customer value by increasing customer benefits and lowering customer costs of purchase. But the most...