Channels of Distribution

Channels of distribution can be defined as the processes and partners that move a product from the producer to the customer. To be successful, a channel must enhance customer value by increasing customer benefits and lowering customer costs of purchase. But the most...

The Goal of Marketing

“The Ad that gets tangible results is the Ad that matters”. Us as marketers have the goal to meet our customer’s needs, always keeping in mind that just because a customer pays for something, doesn’t mean they need it. If we create an amazing marketing campaign, but...

What is a Blitz?

A blitz is defined as an intensive campaign or attack. It is a short, intensive and focused marketing campaign for a product or business. Usually they happen for a very short period of time, sometimes before the launch of a new product or service, to create awareness...