Do’s and Don’ts of a Client Strategy Assignment

First of all, I want to share with the world something: I am 80% done with my master’s degree and I couldn’t be more excited!! This semester, as part of my Social Media Marketing class with Dr. Lin Humphrey, we had the task of crafting a Client Strategy for an...

A New Era of Consumers

Marketing is adapting due to the fact that consumers are getting their message and feedback across social media loud and clear. For companies now, it is all about understanding the buyer’s journey for each group of customers and how marketing approaches can be...