A New Era of Consumers

Marketing is adapting due to the fact that consumers are getting their message and feedback across social media loud and clear. For companies now, it is all about understanding the buyer’s journey for each group of customers and how marketing approaches can be...

Metrics in Marketing

Metrics are the numbers that provide information about the performance of the business. They are needed when making decisions that will improve the use of resources and areas that are important for the company. Usually, there are three types of metrics: department,...