Metrics in Marketing

Metrics are the numbers that provide information about the performance of the business. They are needed when making decisions that will improve the use of resources and areas that are important for the company. Usually, there are three types of metrics: department,...

The Right Product = The Right Message

A product is a good, service, experience or idea that serves the need of the customers, producing satisfaction and innovation while generating profit for the company. Products can be tangible or intangible, but they always have a value for the customer. They fall into...