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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

My Blog

Data Visualization: Art vs. Science

When looking into presenting data, we can’t ignore the design. However, it is important to know that data visualization won’t turn lies into truth, the information needs to be accurate and it needs to be informed by three key things: The Designer: what do I have to...

Channels of Distribution

Channels of distribution can be defined as the processes and partners that move a product from the producer to the customer. To be successful, a channel must enhance customer value by increasing customer benefits and lowering customer costs of purchase. But the most...

Storytelling: A Powerful Marketing Strategy

Storytelling is something that has been around for ages. Social media and content platforms are what they are based on their ability to tell individual or corporate stories in a relatable way to their audience. There are three key aspects when looking at storytelling...

Data Visualization Interfaces

Companies and brands can use data visualization in interactive interfaces in web applications, software, or mobile apps and the visualizations can be executed in a variety of different ways.  These interfaces display data to viewers that can easily be read and...

A/B Testing: Purposes and Problems

A/B testing or split testing holds back a part of the audience to test how elements have effect on the audiences. In this type of testing, there are two versions of a piece of content and only one variable is changed, exposed to an audience with similar size. It has...

The Goal of Marketing

“The Ad that gets tangible results is the Ad that matters”. Us as marketers have the goal to meet our customer’s needs, always keeping in mind that just because a customer pays for something, doesn’t mean they need it. If we create an amazing marketing campaign, but...