News & Events

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

My Blog

The Importance of a Statement of Work

A statement of work can be defined as the document created by your company stating the key factors for the development of a marketing project. Here, clients and agencies create a foundation that will define the process of working together and will create a safety net...

Data-Driven Digital Marketing

For a marketer, identity and identity information using 1st and 3rd party data to improve the customer’s journey should be the main focus. Marketers have to navigate a conglomerate environment to get their message to the consumer through digital marketing. Data-driven...

A New Era of Consumers

Marketing is adapting due to the fact that consumers are getting their message and feedback across social media loud and clear. For companies now, it is all about understanding the buyer’s journey for each group of customers and how marketing approaches can be...

Data Visualization: Art vs. Science

When looking into presenting data, we can’t ignore the design. However, it is important to know that data visualization won’t turn lies into truth, the information needs to be accurate and it needs to be informed by three key things: The Designer: what do I have to...

Channels of Distribution

Channels of distribution can be defined as the processes and partners that move a product from the producer to the customer. To be successful, a channel must enhance customer value by increasing customer benefits and lowering customer costs of purchase. But the most...