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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

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The Importance of Great Customer Service

Evan Carroll shared the story of his nightmare when a glass of water spilled over his laptop when trying to meet a tight deadline. At the Digital Branding Analytics Miami 2019 Conference, he was sure to mention how the experience after that incident at the Apple Store...

What is True Leadership?

Joni Fernandez Marmo is the definition of what is being a leader. At the Digital Branding Analytics Miami 2019 Conference, Joni shared what made her achieve her goals in the corporate world. Her definition of Leadership is simple, yet to the point: “Leadership is the...

Do’s and Don’ts of a Client Strategy Assignment

First of all, I want to share with the world something: I am 80% done with my master’s degree and I couldn’t be more excited!! This semester, as part of my Social Media Marketing class with Dr. Lin Humphrey, we had the task of crafting a Client Strategy for an...

The Importance of a Statement of Work

A statement of work can be defined as the document created by your company stating the key factors for the development of a marketing project. Here, clients and agencies create a foundation that will define the process of working together and will create a safety net...

Data-Driven Digital Marketing

For a marketer, identity and identity information using 1st and 3rd party data to improve the customer’s journey should be the main focus. Marketers have to navigate a conglomerate environment to get their message to the consumer through digital marketing. Data-driven...