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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

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Storytelling: A Powerful Marketing Strategy

Storytelling is something that has been around for ages. Social media and content platforms are what they are based on their ability to tell individual or corporate stories in a relatable way to their audience. There are three key aspects when looking at storytelling...

Data Visualization Interfaces

Companies and brands can use data visualization in interactive interfaces in web applications, software, or mobile apps and the visualizations can be executed in a variety of different ways.  These interfaces display data to viewers that can easily be read and...

A/B Testing: Purposes and Problems

A/B testing or split testing holds back a part of the audience to test how elements have effect on the audiences. In this type of testing, there are two versions of a piece of content and only one variable is changed, exposed to an audience with similar size. It has...

The Goal of Marketing

“The Ad that gets tangible results is the Ad that matters”. Us as marketers have the goal to meet our customer’s needs, always keeping in mind that just because a customer pays for something, doesn’t mean they need it. If we create an amazing marketing campaign, but...

Scientific Driven Campaigns

When thinking of using data to shape our campaigns, we need to deeply understand our target audience before the campaign is created. It is also important to understand what are the things that might resonate with them, is it messages, images, tonality? The art side of...

Metrics in Marketing

Metrics are the numbers that provide information about the performance of the business. They are needed when making decisions that will improve the use of resources and areas that are important for the company. Usually, there are three types of metrics: department,...