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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

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A/B Testing: Purposes and Problems

A/B testing or split testing holds back a part of the audience to test how elements have effect on the audiences. In this type of testing, there are two versions of a piece of content and only one variable is changed, exposed to an audience with similar size. It has...

The Goal of Marketing

“The Ad that gets tangible results is the Ad that matters”. Us as marketers have the goal to meet our customer’s needs, always keeping in mind that just because a customer pays for something, doesn’t mean they need it. If we create an amazing marketing campaign, but...

Scientific Driven Campaigns

When thinking of using data to shape our campaigns, we need to deeply understand our target audience before the campaign is created. It is also important to understand what are the things that might resonate with them, is it messages, images, tonality? The art side of...

Metrics in Marketing

Metrics are the numbers that provide information about the performance of the business. They are needed when making decisions that will improve the use of resources and areas that are important for the company. Usually, there are three types of metrics: department,...

What is a Blitz?

A blitz is defined as an intensive campaign or attack. It is a short, intensive and focused marketing campaign for a product or business. Usually they happen for a very short period of time, sometimes before the launch of a new product or service, to create awareness...

The Right Product = The Right Message

A product is a good, service, experience or idea that serves the need of the customers, producing satisfaction and innovation while generating profit for the company. Products can be tangible or intangible, but they always have a value for the customer. They fall into...

Analyzing Your Market

Philip Kotler defines our responsibility as marketers as “create, communicate and deliver to a target market at a profit”, but how do we achieve this without knowing the situation where we are at? It is key to us to understand who we are, what our product is and to...